An Empirical Study on Advertising Impact on Eating Habits of Children

Abstract

Advertising is a favorable representation of product to make consumers, customers and general public aware of the product. Now a day advertising play an important role in everyone's' life as well as on lifestyle, and the degree of impact of adverting on children is becoming devastating day by day. Advertisements showcase the 'must haves' for a kid making them a consumer even before they have reached the age of 3. on the contrary, advertisement are educating, updating and motivating the children to learn good thing as well. Thus the objectives of this research paper is to explore impact of advertising on children's food habits, Using 'On the Spot' sampling method 100 children between 5 - 15 yrs age group and 50 parents are interviewed with the help of interview schedule and data collected is presented in the form of pie chart&this paper also explain Protecting Children from Marketing of Unhealthy Foods. The research paper concludes that advertising severely affect the eating habits of present generation children.