Factors Influencing Acceptance of Mobile Money Services amongst Students of Higher Learning Institutions in Tanzania with Special Reference to Ruaha University College

Abstract

The major objective of this study was to assess factors which influence the acceptance of mobile money services amongst students of higher learning institutions with special reference to Ruaha University College of Saint Augustine University of Tanzania. Survey questionnaire was used to collect data from students. The internal reliability showed that all the research model constructs are reliable except facilitating conditions. Confirmatory Factor Analysis was used to validate the scales. Hypotheses were tested using regression analysis. The findings indicate that majority of users of mobile money services were male students aged between 20-29 years. The study found that Performance Expectancy, Effort Expectance and Social Influence are positively influencing the behaviour intention to use mobile money technologies. Furthermore, Behavioural Intention to use the technology was found to be positively related to the user behaviour of actual use of mobile money technologies.