Assessing the Antecedents and Consequences of Store Image with Reference to the Readymade Apparel Stores in Indore City

Authors

  • Pooja Bhakuni
     Saint Paul Institute of Professional Studies
  • Ajay Patil
     Saint Paul Institute of Professional Studies
  • S. S. Bhakar
     Prestige Institute of Management, Gwalior

DOI:

https://doi.org/10.15410/aijm/2017/v6i1/120831

Keywords:

Store Image, Store Dimensions, Merchandise, Store Convenience.

Abstract

The objective of the paper is to find out the underlying factors of store image and develop a scale for its measurement. The importance of store image has increased two-fold as the purchasing power of the consumers has increased. Thus, it becomes important for the companies to enhance the image of their store. The people are becoming more aware of the brands and stores. The present study has been conducted to find out the factors that make store image. Consequently, CFA was done on the test data set, employing the shortened measurement scale. For the purposes of this phase of the study, each dimension was submitted to CFA separately to allow for the investigation of individual items.

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Published

2017-01-01

How to Cite

Bhakuni, P., Patil, A., & Bhakar, S. S. (2017). Assessing the Antecedents and Consequences of Store Image with Reference to the Readymade Apparel Stores in Indore City. ANVESHAK-International Journal of Management, 6(1), 9–20. https://doi.org/10.15410/aijm/2017/v6i1/120831

Issue

Volume 6, Issue 1, January 2017

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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