University Students' Perspective towards Online Shopping

Abstract

Online shopping is a gift of new technological era and has become a buzz word in the present market which has presence in global market in proliferating manner. It is also spreading with rapid pace in Indian market and has changed the total phenomenon in the modern business. With the fast upgradation of technology, the numbers of internet users are increasing day by day in India. The growth of e-commerce has provided a new momentum to marketing and distribution of goods and services which save the time and became a convenience medium for the users. The users can click on the products of their choice to be purchased and received it at their doorstep. In the present time, it is experienced that most of the youngsters show their interest on the online purchasing. Therefore, there is a need to understand how they perceive online shopping; hence, the present study is a modest effort to examine the factors that influence the youngsters (University students) perception as well as their level of trust towards online shopping. The findings reveal that students hold positive perception towards online shopping; however, female students have more positive inclination rather than male students.