A Comparative Study of Level of Customer Satisfaction after Merger and Acquisitions in Banking Sector in India

Authors

  • Dr. Manisha Goel
     Associate Professor, YMCA-UST, Faridabad – 121006, Haryana
  • Bhagwati Prasad Joshi
     Researcher, YMCA-UST, Faridabad – 121006, Haryana

DOI:

https://doi.org/10.15410/aijm/2018/v7i2/122576

Keywords:

Acquisition, Banking Sector, Customer Satisfaction, Merger

Abstract

Now a days mergers and acquisition has become common occurrence. Many banks have been actively involved in mergers and acquisitions domestically as well as internationally. Merger and acquisition have a big impact on customersof merged banks. Level of customer satisfaction after mergers and an acquisition depends on so many other factors also. In the present study efforts have been made to explore level of customer satisfaction of four banksafter merger.

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Published

2018-07-01

How to Cite

Goel, D. M., & Prasad Joshi, B. (2018). A Comparative Study of Level of Customer Satisfaction after Merger and Acquisitions in Banking Sector in India. ANVESHAK-International Journal of Management, 7(2), 9–20. https://doi.org/10.15410/aijm/2018/v7i2/122576

Issue

Volume 7, Issue 2, July 2018

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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