Awareness of College Students in the Adoption of Social Networking Sites in Creating a New Learning Environment

Authors

  • IPE/ICSSR Doctoral Research Fellow, Department of Commerce, University of Madras, Chepauk Campus, Chennai – 600005, Tamil Nadu
  • Professor and Head, Department of Commerce, Director of Planning Development, University of Madras, Chepauk Campus, Chennai – 600005, Tamil Nadu

DOI:

https://doi.org/10.15410/aijm/2019/v8i1/140602

Keywords:

Academic, Learning Style, Social Media, Social Networking Site

Abstract

It is focused on understanding academicians’ intentions to meet the changed learning styles, preferences, and usage of social media for effective teaching, little is known about how students would use these social networking sites for learning besides their daily uses for gaming and communication especially in the student perception. Social media have great supported to students in academic related to improving in learning activities to success and motivation for students. In this study, an attempt has been made to identify the awareness of college students on social networking site and its applications in creating a learning environment and to explore the factors are significant in determine the usage of social networking sites in academic environment. It is made at from this research that certain factors are significant in determining the usage of social networking sites in creating a learning environment and these includes academic supports, consonance value, practical worth, reliability, comparative benefit and illustrated etc. the study reveals that increased use social networking sites in creating a new learning environment its helps to college students in efficient and better way.

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Published

2019-01-29

How to Cite

Monisha, D., & Gurusamy, S. (2019). Awareness of College Students in the Adoption of Social Networking Sites in Creating a New Learning Environment. ANVESHAK-International Journal of Management, 8(1), 71–83. https://doi.org/10.15410/aijm/2019/v8i1/140602

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Articles

References

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