Role of Media in Covering Stock Market and its Impact on Investors Behavioral Finance

Authors

  • Ameet Sao
     RICS School of Built Environment, Amity University, Noida – 201313, Uttar Pradesh
  • Amit Kumar
     RICS School of Built Environment, Amity University, Noida – 201313, Uttar Pradesh
  • Shamsher Singh
     Banarsidas Chandiwala Institute of Professional Studies, GGSIP University, New Delhi – 110075

DOI:

https://doi.org/10.15410/aijm/2021/v10i2/166227

Keywords:

Investors, Media, Shareholders Stakeholders, Strategy

Abstract

In the last one decade, the investor’s education and movement in stock market has increased significantly because of the growth of media in various forms-print, electronic, social and unconventional. All the registered firms use media as a strategy to promote and influence stakeholder’s decision. Digital media too have forced business organization to adapt social media to engage shareholders in disseminating information and generating interest about their stocks and creating interest on the investors buying process. The objective of the study is accomplished by collecting primary data through survey method from 270 respondents. We used frequency analysis, ANOVA and factor analysis to analyze the role of media on investor buying decision. The factors identified are attention and awareness, company management and decision making, financial investment decision and investment goal. The significance of these factors varies through different demographic factors such as agender, income, age, education and occupation. The findings will certainly contribute to the stock companies by analyzing the usage of media in influencing investors.

 

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Published

2021-07-12

How to Cite

Sao, A., Kumar, A., & Singh, S. (2021). Role of Media in Covering Stock Market and its Impact on Investors Behavioral Finance. ANVESHAK-International Journal of Management, 10(2), 79–112. https://doi.org/10.15410/aijm/2021/v10i2/166227

Issue

Volume 10, Issue 2, July 2021

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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