KALSHETTI, Prashant; SAVANOOR, Sudarshan S.; SHARMA, Neha. Comparative Study on Advertising and Sales Promotional Strategies in Pharmaceutical Industry-a Contemporary Thought. ANVESHAK-International Journal of Management, [S. l.], v. 3, n. 1, p. 119–133, 2014. DOI: 10.15410/aijm/2014/v3i1/50560. Disponível em: http://iimpanveshak.in/index.php/anveshak/article/view/120164. Acesso em: 5 nov. 2024.