MISHRA, K. P.; MALI, Pandit. Impact of Celebrity Brand Endorsement on Consumer Buying with Reference to Decorative Paint. ANVESHAK-International Journal of Management, [S. l.], v. 6, n. 2, p. 119–129, 2017. DOI: 10.15410/aijm/2017/v6i2/149987. Disponível em: http://iimpanveshak.in/index.php/anveshak/article/view/120266. Acesso em: 5 nov. 2024.