Ramesh, A., S. Sreenivasa Murthy, and P. Vijaya Kumar. “Customer Preferences for Life Insurance Policies:A Study Using Conjoint Analysis”. ANVESHAK-International Journal of Management 6, no. 1 (January 1, 2017): 56–65. Accessed November 5, 2024. http://iimpanveshak.in/index.php/anveshak/article/view/120216.