Zahir Uddin Arif M, Balo BK. Application of 4Ps Model of McCarthy in the Marketing of the Eco-Friendly and Hygienic Brand-Bashundhara Tissue:Empirical Evidence from Bangladesh. anveshak [Internet]. 2017 Jul. 1 [cited 2024 Nov. 5];6(2):68-91. Available from: http://iimpanveshak.in/index.php/anveshak/article/view/120263