Voting with a Wallet: A Study on Consumer Impact on Green Washing

Authors

  • D. Uthira
     Associate Professor and Director, Academic Administration, Krea University, Sri City – 517646, Andhra Pradesh
  • U. Nisha
     Associate Professor and Head, Department of Commerce - B.Com (Marketing Management), M.O.P. Vaishnav College for Women (Autonomous), Chennai – 600034, Tamil Nadu

DOI:

https://doi.org/10.15410/aijm/2024/v13i1/173210

Keywords:

Greenwashing, Informed Decisions, Vote

Abstract

The concept of “voting with a wallet” highlights that consumers play a crucial role in determining the success or failure of a business, as their purchases are a vote for or against a product or company. This study emphasises how important consumer decision-making is in shaping the business industry. The study is aimed at understanding awareness of factors leading to greenwashing and the subsequent impact on consumers. The conceptual framework of the study was created based on the identified drivers of greenwashing. The literature review identified gaps in previous research, based on which a research model has been proposed to determine consumer impact on greenwashing.

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Published

2024-03-15

How to Cite

Uthira, D., & Nisha, U. (2024). Voting with a Wallet: A Study on Consumer Impact on Green Washing. ANVESHAK-International Journal of Management, 13(1), 138–160. https://doi.org/10.15410/aijm/2024/v13i1/173210

Issue

Volume 13, Issue 1, January 2024

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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