Usage of Innovative Technology and Concepts in Marketing Automation

Authors

  • Swayam Prakash Singh
     Associate Professor, SCES’s Indira Institute of Management, Tathawade, Pune – 411033, Maharashtra

DOI:

https://doi.org/10.15410/aijm/2024/v13i2/173233

Keywords:

Autonomous Marketing, Conversational Marketing, Innovative Technology, Marketing Automation

Abstract

Technological advancements like metaverse, and edge computing are rapidly changing how technology is influencing marketers as well as their customer’s life cycle- behaviour and experiences. Accordingly, this research article aims to investigate the marketing automation landscape, focusing on new technologies, and trends that are affecting strategies and offering businesses new ways to transform and optimise their marketing efforts. Marketers are using technology for two major purposes: Digital marketing and marketing automation, this paper focuses on marketing automation. The article discusses automation trends in conversational marketing and opportunities for businesses to engage with their customers effectively. The author also studies the integration of marketing activities with emerging technologies like digital twins, blockchain, etc. along with a focus on ethical and responsible marketing automation practices. The future of automation in marketing concludes the research article.

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Published

2024-07-01

How to Cite

Singh, S. P. (2024). Usage of Innovative Technology and Concepts in Marketing Automation. ANVESHAK-International Journal of Management, 13(2), 139–149. https://doi.org/10.15410/aijm/2024/v13i2/173233

Issue

Volume 13, Issue 2, July 2024

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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