Gamification: A Strategic Tool for Organizational Effectiveness

Abstract

Fun at work is making way for full-fledged “Gamificationâ€. Gamification is not about games people play at work place, but about using game mechanics, for achieving organization effectiveness.

Cityville a game published by Zygna available on Facebookis having 32 million players, Farmville was having some 21 million players, as on writing this paper. Gamification attempts similar engagements be developed for organization’s stakeholders.

Gamification not only benefits employees & internal processes it can also be deployed for other functions such as marketing, research& innovation, vendor engagement, supply chainsolutions.