Family Drove Indian Automobile Dealers are Resilient

Abstract

India is a country where automobile industry is governed by macroeconomics like GDP but making or breaking a success of the brand is directly in the hands of appointed dealers in that particular territory. This paper tries to identify and evaluate the importance of family owned dealers, so called mom-and-pop firm, how they contribute to their success by being most of the times unorganized still resilient, maintain corporate identity of manufacturers brand and also how they adopt different downturn strategies and same is used in different ways for customer capitalization and sustain from non-family firms through fund management, with less ambitious plans, trading mentality, frugal need for quick and fast money, retaining well-deserved key employees.