Financial Performance of FMCG Companies in India:A Comparative Study

Abstract

The present study examines the financial performance of selected fastmoving consumer goods (FMCG) companies in India. For the purpose of the study two leading FMCG companies, ITC and Hindustan Unilever Limited (HUL) have been selected. The study covers a period of eleven years from 2001-02 to 2011-12. The paper empirically examines and compares the financial performance of both the selected companies in terms of liquidity and profitability. For the accomplishment of the objective, various accounting ratios and statistical tools-like average, standard deviation and correlation.