A Study on Consumer Buying Behaviour for Shopping FMCG in Large Retail Outlet

Authors

  • Dr. Hari Shankar Shyam
     Head of Department, Marketing Department, School of Business Studies, Sharda University, Plot 32-34, Knowledge Park III, Greater Noida - 201306, Uttar Pradesh
  • Manisha Gupta
     Assistant Professor, Department of Management Studies, Jagannath International Management School, OCF, Pocket 9 Sector B Vasant Kunj, New Delhi – 110070, Delhi

DOI:

https://doi.org/10.15410/aijm/2018/v7i2/122575

Keywords:

Consumer Buying Behaviour, FMCG Sector, Organized Retail

Abstract

Economy in India has seen a shift from extensively controlled to a liberalized economy. Opportunities for high income, inclination towards savings, global exposure and changing lifestyle are the major reasons for fast changing consumer behaviour. The retail sector in India has witnessed a shift from unorganized to organize and the consumers are now seeking for place, which can provide them both convenience and entertainment. A growing transformation have been seen in the way Indian customer are shopping for FMCGs it has seen a shift from unorganized to organized and to the app buying culture. The purpose of this research is to analyze the change that the consumers have shifted while shopping for their FMCG in large organized retail.

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Published

2018-07-01

How to Cite

Shankar Shyam, D. H., & Gupta, M. (2018). A Study on Consumer Buying Behaviour for Shopping FMCG in Large Retail Outlet. ANVESHAK-International Journal of Management, 7(2), 82–94. https://doi.org/10.15410/aijm/2018/v7i2/122575

Issue

Volume 7, Issue 2, July 2018

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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