A Critical Analysis of Contemporary Marketing

Authors

  • Dimple Kaul
     SVKM’s Institute of International Studies, JVPD Scheme, Vile Parle-W, Mumbai-400056

DOI:

https://doi.org/10.15410/aijm/2017/v6i2/149991

Keywords:

Contemporary Marketing, Consumer Behaviour, Emerging Markets, Profit, Value, Vulnerable Customers.

Abstract

This research article aims at bringing about both good as well as evil sides of marketing in modern times. The emphasis has been laid to cover some of the important aspects of marketing, and companies and brands use it to achieve objectives. This paper is also an attempt in understanding and analyzing how marketing is affecting society at large. The objective of this research is to critically analyze marketing, look at alternate views and provide a deeper understanding of the concept.

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Published

2017-07-01

How to Cite

Kaul, D. (2017). A Critical Analysis of Contemporary Marketing. ANVESHAK-International Journal of Management, 6(2), 148–153. https://doi.org/10.15410/aijm/2017/v6i2/149991

Issue

Volume 6, Issue 2, July 2017

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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