Segmenting and Targeting in Indian Market

Authors

  • Dimple Kaul
     K.J. Somaiya Institute of Management Studies and Research, Vidya Vihar East, Ghatkopar East, Mumbai – 400077, Maharashtra

DOI:

https://doi.org/10.15410/aijm/2019/v8i1/140610

Keywords:

Decision Making, Markets, Segmentation, Targeting

Abstract

The aim of this research article is to understand how segmenting and targeting helps in understanding the needs, wants and desires of customers and makes it easier for marketing personnel to reach out to them effectively. The study is carried out in Indian markets spanning from services to retailers and products.

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Published

2019-01-29

How to Cite

Kaul, D. (2019). Segmenting and Targeting in Indian Market. ANVESHAK-International Journal of Management, 8(1), 121–125. https://doi.org/10.15410/aijm/2019/v8i1/140610

Issue

Volume 8, Issue 1, January 2019

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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